Subscribe Feed (RSS)For Better AdSense Performance: Follow Google’s Way
by FV | Filed under Dot com lifestyle, Make money online, SEO.
Since Google has been providing tips for optimizing AdSense ads to enhance their performance, in this article we would like to bring out the Google’s Three Musketeer that has provided in a three-part video series, enjoy!
Part 1:
Looking back at the other installments of the series, part one talks about the size of AdSense ads. Google suggests using the following sizes:
- 300×250 medium rectangle
- 728×90 leaderboard
- 160×600 skyscraper
For more on AdSense optimization through size, view the above video.
Going a bit further, Google has put together a “heat map” to further emphasize good AdSense placement:
Part two of the series looked at the color aspect (coverage here). Along with the video (below), they offered these tips:
- Use colors that either blend with or complement your site’s colors. Make the ads a part of your site.
- Use lighter colors for borders, or no border at all.
- Try rotating colors or occasionally switching the location of your ads on the page.
- Save sets of frequently-used colors as a palette.
The key items to note in this final video is that when positioning your AdSense ads for performance:
- Ad units placed at the bottom of the page don’t perform as well.
- Place Your Ads Where Users Will See Them
- Ad Units Perform better when they are placed above the fold
“So remember, position your ads above the fold and where users are more likely to see them,” says Google.
This 3-video-series has provided an educational look at getting better performance from AdSense ads, right from the horse’s mouth. Google stands to gain from your ads working, so advice they give is likely to be in the best interest of all parties involved.
H0owever, bare in mind that this 3-video-series are not here to obstuct your creativeness. Use them wisely and see how to intergrate them in your system to make a better Dot Com lifestyle.
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