Subscribe Feed (RSS)How you gain online reputation
by FV | Filed under Make money online, SEO.
You’ve likely heard of these situations or had them happen yourself where unfavorable things (negative comments etc) are being blogged online and those entries start to rank well on search engines. When a “your brand sucks.com” web site or blog post starts to rank in the top ten on Google, it can be a very unsettling situation. People are empowered to publish content online now more than ever. More blogs are being created every second.
Blog search engine Technorati is currently tracking over 100 million blogs. What is a small blog owner or blog marketer to do when blogs or other publishing platforms start to post negative comments or information that affects your brand reputation in a negative way?
Within the fields of search engine marketing and public relations there is a discipline called online reputation management. Through a combination of optimizing content on and off site along with link building and online PR efforts, a brand, company or person can “own” Google’s top ten search results.
Here are 5 suggestions for taking charge of your reputation online.
You have to start a blog - The single most productive way to influence online reputation
Socialize with profiles - Promote your social media profiles such as LinkedIn, Facebook and they’ll start to rank well in the search results
Optimize your images - Make sure positive photos of you and your brand rank high (for example JohnChow and Problogger)
Optimize video - If you have them, put them up as videos are now showing up in Google search results
Optimize press releases - Press release pickups by blogs (re-blogging) and online publishing sites create multiple representations of your brand
Throughout the ongoing effort of intentional content creation and promotion, search engines will start to recognize the signals of credibility being created and reward your efforts with higher rankings.
Also, time/timing is a factor in business. Don’t wait until you have a problem to start doing something about it. Start now! It takes time to gain a positive reputation online so brands as well as individuals would do well to start improving their online footprint today.
If negative press or blog posts never happen, then what you’re left with from your efforts is improved visibility on search engines which can help increase traffic, exposures nad eventually - sales. Don’t worry too much of your competitors (if you have them!!), if dissenters do start to publish about your brand in the future, by then you will already have numerous high ranking blogs occupying the top search results to protect your online brand reputation. Happy experimenting!! Cheers! :>
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